Season 3 of Nathan for You premieres this Thursday, and the promos include a hilarious stunt straight out of the show itself.

The new billboard features Nathan on the cover of the prestigious Nathan magazine, among others.

Which just so happens to bear a resemblance to a promo campaign for The Blacklist:

Daily Billboard Blog

Last night on Jimmy Kimmel Live, Fielder assured Kimmel and the public that the ad campaign isn't a ripoff, but is rather a classic case of parallel thinking. "I think this is one of those classic examples of parallel thinking … It’s kind of like, you know, one person will have an idea and then another person will come up with that same idea independently a year later.”

Sources: Jimmy Kimmel Live