What could be more American than Budweiser, the signature beer from Anheuser-Busch, the brewing company that was founded by two German immigrants and, in 2008, absorbed by a Brazilian-Belgian beverage conglomerate? According to Trump voters, nothing—that is, until their marketing team unveiled a Super Bowl commercial about the "immigrant" part.
Here's the $5 million spot from the AB, titled "Born the Hard Way," which depicts Adolphus Busch's long, hard road to success through a a 19th-century U.S. often hostile to people who arrived there in search of a better life.
Budweiser dosen't make rash decisions--they are a huge company--They INTEND to alienate Patriots--#BOYCOTTBUDWEISER— Matrix Surfer SAM (@USAlivestrong) February 1, 2017
Hey Budweiser AMERICA COULD GIVE 2 SHITS ABOUT YOUR POLITICAL OPINION- EPIC mistake ! #boycottbudweiser— 🌞TrumpsAmerica🌞🌊 (@irshroz) February 1, 2017
This will cost #BoycottBudweiser 100's of millions of dollars! America DOES NOT LIKE Companies & Hollywood to mix with politics!— corey scott (@vtoast3) February 5, 2017
The commercial, of course, was written, shot, and edited months before President Trump's Muslim travel ban, but you can't keep a good boycott down. Remember when Trump voters decided to boycott Starbucks and Rogue One, and then you never heard about either again? Budweiser, your time has come.
Or, in fact, you may have a whole mess of new customers.
I'd like to know how many of the folks planning to #boycottBudweiser are not the descendants of immigrants? Are you all Native Americans?— Cathleen Miller (@CMillerWrite) February 5, 2017
@CMillerWrite I'm gonna buy MORE BUDWEISER ...Stand Up For Who You Are Budweiser 👏🏼👏🏼👏🏼— Randi Hess (@MzRandi) February 5, 2017
Thanks, just bought a 30 pack of Budweiser #boycottbudweiser— Ashy Twidda (@AshyTwidda) February 5, 2017
Haven't had Budweiser in 20 years. Going to buy a 12 pack this weekend to spite morons who want to boycott! #BoycottBudweiser— Bob Smith (@ppedcnd) February 5, 2017
Buy a case of Budweiser. Give it to your Trump-Nazi neighbor.— 990-6907XB71 (@kinoptika) February 5, 2017
I bet they'll take it without hesitation and drink it#BoycottBudweiser my ass
Liberals are called crybabies when they boycott brands, but when conservatives do it they consider themselves "patriots." #BoycottBudweiser— Emilia (@PoliticalEmilia) February 5, 2017
#BoycottBudweiser i never drink bud, only local brews but today i'll start buying Budweiser. I won't drink it but i'll buy it.— Raul Duke (@idfukme1177) February 5, 2017
I don't drink beer but I'll start! Boycotting a company because it was started by immigrants really shows your true colors #BoycottBudweiser— Sarone Aimah (@aimlynn23) February 5, 2017
As always, it's wonderful to see this country come together on the biggest sports day of the year to soberly argue about alcoholic beverage branding.