What could be more American than Budweiser, the signature beer from Anheuser-Busch, the brewing company that was founded by two German immigrants and, in 2008, absorbed by a Brazilian-Belgian beverage conglomerate? According to Trump voters, nothing—that is, until their marketing team unveiled a Super Bowl commercial about the "immigrant" part.
Here's the $5 million spot from the AB, titled "Born the Hard Way," which depicts Adolphus Busch's long, hard road to success through a a 19th-century U.S. often hostile to people who arrived there in search of a better life.
The commercial, of course, was written, shot, and edited months before President Trump's Muslim travel ban, but you can't keep a good boycott down. Remember when Trump voters decided to boycott Starbucks and Rogue One, and then you never heard about either again? Budweiser, your time has come.
Or, in fact, you may have a whole mess of new customers.
As always, it's wonderful to see this country come together on the biggest sports day of the year to soberly argue about alcoholic beverage branding.