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By now you may have come across this image of a man smirking while pointing to his head, captioned with some bit of life advice so bad it kind of makes sense.

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So, who is this mysterious genius? None other than Roll Safe, or just R.S., a fictional British rapper played by Kayode Ewumi on BBC Three's Hood Documentary, a mockumentary webseries.

That clip first aired in June 2016, gained some viral traction, and, over the course of another eight months, Roll Safe's little gesture became shorthand for any kind of problem-solving that resembles denial more than critical thinking.

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The remixes are gold as well.

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But the Roll Safe meme isn't just for advice—he also has some conspiracy theories for you to think about.

Still, we feel it's only safe to warn you...

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Wait, but then if we took that advice, we'd be taking advice from a meme about not taking advice from a meme and—OK, I have a headache.