Avid Running is very upset about what a cheap little thief Avid Running is.

Content theft sucks, as WalkJogRun, a popular fitness site discovered when three separate spam sites started stealing all of their posts word-for-word and picture-for-picture within minutes of the originals being put up. So they wrote a story about how they were being copied and sure enough, within minutes the story appeared (above) on the very site they were accusing of theft. That was three days ago, and as the editor of WalkJogRun, Adam Howitt told Jim Romenesko, "they're still 100% oblivious to our prank" (although they're still stealing). Here's the original "these guys are stealing from us" post:

Sources: Walk Jog Run | Jim Romenesko