Did you even know body makeup was a thing? We all know about using fake tan. If you haven't used it, you've at least seen one of your friends turn orange and had to politely ask if they'd been on a beach vacation.

But in a recent Instagram post Chrissy Teigen spread the message that she uses makeup on her legs.

She wrote, "When I was young, makeup was just for the face."

https://www.instagram.com/p/By2POh-hHyx/?utm_source=ig_embed

If there's a new beauty trend that can be capitalized on, you know a Kardashian is going to get in on it (don't they have enough money already?!?).

This time it's Kim Kardashian hawking her line of body makeup, and on Instagram she brought her son North West to her 84 year old grandmas and tested out the makeup.

https://www.instagram.com/p/By53psHAbEx/?utm_source=ig_embed

We're the first to call out this family when they're getting into politics, or selling themselves through cultural appropriation, or really just getting into politics when they need to stick to their scripted reality show.

But we have to admit, the transformation is pretty impressive, and although there's nothing wrong with looking your age, and showing your natural beauty, there's also nothing wrong with trying to hide your aging if that's your bag. Now we'll probably buy some other brand because we're not giving that family our money, but we also won't judge you if you do.

Kim Kardashian is using her grandmother to sell body makeup, and we're kind of sold.