Kim Kardashian is using her grandmother to sell body makeup, and we're kind of sold.

Did you even know body makeup was a thing? We all know about using fake tan. If you haven't used it, you've at least seen one of your friends turn orange and had to politely ask if they'd been on a beach vacation.

But in a recent Instagram post Chrissy Teigen spread the message that she uses makeup on her legs.

She wrote, "When I was young, makeup was just for the face."

If there's a new beauty trend that can be capitalized on, you know a Kardashian is going to get in on it (don't they have enough money already?!?).

This time it's Kim Kardashian hawking her line of body makeup, and on Instagram she brought her son North West to her 84 year old grandmas and tested out the makeup.

We're the first to call out this family when they're getting into politics, or selling themselves through cultural appropriation, or really just getting into politics when they need to stick to their scripted reality show.