Did you even know body makeup was a thing? We all know about using fake tan. If you haven't used it, you've at least seen one of your friends turn orange and had to politely ask if they'd been on a beach vacation.

But in a recent Instagram post Chrissy Teigen spread the message that she uses makeup on her legs.

She wrote, "When I was young, makeup was just for the face."

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when I was young, makeup was just for the face @glencocoforhair @dianebuzzetta

A post shared by chrissy teigen (@chrissyteigen) on Jun 18, 2019 at 3:18am PDT

If there's a new beauty trend that can be capitalized on, you know a Kardashian is going to get in on it (don't they have enough money already?!?).

This time it's Kim Kardashian hawking her line of body makeup, and on Instagram she brought her son North West to her 84 year old grandmas and tested out the makeup.

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My grandma MJ asked me about my Body Makeup and wanted me to come over to help cover her veins. North & I went straight to her house & showed her exactly how to use it & I love how happy she is with the results! Swipe to see how amazing this before and after is on MJ! Let’s talk about the transfer. I’ve been using body makeup for over a decade now and in my experience you either get coverage that doesn’t transfer but it’s super dry and looks fake or its the opposite and really moisturizing but completely transfers. My new @kkwbeauty Body Makeup is in between. If you let it dry before putting your clothes on it transfers way less and if you set it with a translucent powder it hardly transfers at all. It was important to keep the skin looking flawless yet natural. Swipe to the 3rd slide to see. In the transfer video we didn’t have translucent powder but tried one of my pressed powders and that worked pretty good too! My body foundation really evens out and corrects your skin tone and conceals veins and bruises. My formula is super creamy, hydrating and long lasting! I can’t wait for you guys to try the entire Body Collection launching in two days on Friday, 06.21 at 12pm pst at kkwbeauty.com #kkwbeauty

A post shared by Kim Kardashian West (@kimkardashian) on Jun 19, 2019 at 1:08pm PDT

We're the first to call out this family when they're getting into politics, or selling themselves through cultural appropriation, or really just getting into politics when they need to stick to their scripted reality show.

But we have to admit, the transformation is pretty impressive, and although there's nothing wrong with looking your age, and showing your natural beauty, there's also nothing wrong with trying to hide your aging if that's your bag. Now we'll probably buy some other brand because we're not giving that family our money, but we also won't judge you if you do.

Kim Kardashian is using her grandmother to sell body makeup, and we're kind of sold.