Advertising

It's been a while since we've heard any news about Ashley Madison, but it would appear that the disgraced dating site for adulterers is attempting to rebrand itself. Last year, hackers managed to steal Ashley Madison's entire customer database and leaked the list of users online (which included some minor celebrities like Josh Duggar; Sam Rader of internet-famous Christian vlogging couple, Sam and Nia; and Real Housewives of New York star Josh Taekman). Now, the site is apparently trying to fix its reputation.

According to its new CEO, Rob Segal, Ashley Madison's parent company, Avid Life Media, will be changing its name to 'ruby.' Oddly enough, the site itself will keep the name Ashley Madison, due to its massive brand recognition.