It's been a while since we've heard any news about Ashley Madison, but it would appear that the disgraced dating site for adulterers is attempting to rebrand itself. Last year, hackers managed to steal Ashley Madison's entire customer database and leaked the list of users online (which included some minor celebrities like Josh Duggar; Sam Rader of internet-famous Christian vlogging couple, Sam and Nia; and Real Housewives of New York star Josh Taekman). Now, the site is apparently trying to fix its reputation.
According to its new CEO, Rob Segal, Ashley Madison's parent company, Avid Life Media, will be changing its name to 'ruby.' Oddly enough, the site itself will keep the name Ashley Madison, due to its massive brand recognition.
The new-and-improved Ashely Madison will feature tougher security (obviously) and is launching an international advertising campaign aimed at changing the way people think about the brand. Although judging by this new TV ad, the message they're trying to convey with that campaign is something along the lines of, "We're still totally cool with you going away on business and cheating on your husband with the silver fox in the hotel lobby."
Can Ashley Madison fix its damaged reputation? We're holding out hope that the rebrand will be such a success, Aaron Sorkin will sign on to direct former CEO Noel Biderman's Ashley Madison screenplay. Only time will tell.