On Wednesday, Comcast informed the FCC it wants to charge broadband customers higher fees if they want to opt out of "snoopvertising." Snoopvertising is a an extremely close look by an internet service provider at exactly where you go on the internet and precisely how long you visit a page. That information can be sold to advertisers to target you with ads very specific to your interests and shopping habits.
Specifically, the face of corporate cable greed said this about the expectation of consumer privacy:
A bargained-for exchange of information for service is a perfectly acceptable and widely used model throughout the U.S. economy, including the Internet ecosystem, and is consistent with decades of legal precedent and policy goals related to consumer protection and privacy
Basically, Comcast is saying consumers can choose to opt out of snoopvertising, they just have to pay extra. And Comcast doesn't see anything wrong with that. Stay vigilant everyone, and let's hope Comcast doesn't find a way to see what we're listening to on Spotify during a private listening session.