Essena O'Neill is an Australian Instagram celebrity who recently realized that being a social media celebrity isn't the life she wants to lead. As she explains on her new site, Let's Be Game Changers, even though she had half a million Instagram followers, a modeling contract, and a perfect-looking life, she wasn't happy. That's why, at the age of 18, she's decided to step away from social media. Her last act there, however, has been to go through many of her Instagram photos and rewrite the captions. Now, instead of bragging how perfect her life is, the captions detail what was really happening when the image was taken, from product placements to reshooting a "candid" image 100 times so her stomach looked flat enough.