On Sunday night, New York Times columnist Charles Blow pointed to a sweater being advertised on H&M's British website, a green hoodie emblazoned with the text "coolest monkey in the jungle."
The choice of child model led Blow to ask a reasonable question of H&M:
As pointed out by the Huffington Post, "the term 'monkey' has a long history as an ethnic slur."
The ensuing controversy led to comments from celebrities like Lebron James and The Weeknd (as well as the rest of the internet) slamming H&M for — whether intentionally or not — making an extremely tone-deaf modeling decision.
H&M apologized and removed the advertisement from "all H&M channels," adding that they "have a responsibility to be aware of and attuned to all racial and cultural sensitivities."
Days later, the mother of the young model allegedly came forward on social media with the opposite opinion, defending the controversial image.
In a series of comments on Facebook, Terry Mango reportedly said:
"Am the mum and this is one of hundreds of outfits my son has modelled," she wrote. "Stop crying Wolf all the time, unnecessary issue here. Get over it."
"That's my son... have been to all photoshoots and this was not an exception, everyone is entitled to their opinion about this."
"I really don't understand but not because am choosing not to but because it's not my way of thinking. Sorry."
According to The Cut, Mango "appears to be from Kenya and based in Sweden." That fact led Ebony to opine that her take on the controversy might stem from "the cultural indifferences of Mango's European residency and upbringing."
Meanwhile, P. Diddy has reportedly offered her son a million dollar modeling contract.