Celebrities have started participating in #JustKeepDancing, and some (we) are calling it the new Ice Bucket Challenge. But what is it, exactly? Basically, it's a viral campaign to raise awareness of and money for pediatric cancer.
It all got started back in May, when Ellen Degeneres, noted dancer, do-gooder, and host of The Ellen Show, had Braylon Beam, a 6-year-old cancer patient and twerker, on the show. Braylon uses dancing to make his chemotherapy treatments less of a suckfest and more fun.
Inspired by Braylon's attitude, Ellen said: "Just like the Ice Bucket Challenge raised awareness for ALS, I would like to start a movement. I'm challenging people to record themselves dancing to help raise money for kids and families dealing with pediatric cancer." You record yourself dancing with the hashtag #JustKeepDancing, make a donation to St. Jude's Children Research Hospital, and challenge someone else to do the same. That's it!
Over the summer, the hashtag failed to pick up a lot of steam, though some private citizens did participate.
But recently, celebrities have started getting on board, which may give the movement the shot in the arm it needs. Since part of participating is challenging another person to take part, the movement gotten exponentially more visible in September.
Here's WWE star Daniel Bryan:
And here's The New Day and Sasha Banks:
And most recently, here's Jon Stewart:
He challenged Stephanie McMahon, who already accepted:
Who will participate in #JustKeepDancing next? We challenge...ourselves! To get over our fear of dancing in public.