Last September, antifeminist and activist Lauren Southern thought of creating a Twitter hashtag called #TheTriggering. The social media campaign was meant to incite anti-political correctness folks to "post offensive things" to social media—basically, to invest even more of their online time waging war against defenders of social justice. 

Here's Southern's proposal of The Triggering concept from last September:

The "movement" started this Wednesday:

Sources: Mediaite