Last September, antifeminist and activist Lauren Southern thought of creating a Twitter hashtag called #TheTriggering. The social media campaign was meant to incite anti-political correctness folks to "post offensive things" to social media—basically, to invest even more of their online time waging war against defenders of social justice.
Here's Southern's proposal of The Triggering concept from last September:
Can we start a day called "The Triggering" where everyone just posts "offensive" things on their social media in defense of free speech?— Lauren Southern (@Lauren_Southern) September 19, 2015
The "movement" started this Wednesday: