Advertising

Instagram-famous Louise Delage was recently unmasked as an imposter, her pictures of a glamorous life to share an important message about drinking.

🍸 Cheerz 🍸

A post shared by Louise Delage (@louise.delage) on

Delage racked up over 60,000 followers were her chronicles of the glamorous life—drinking on a boat, drinking on the beach, drinking in the bath—all drinking, as part of a campaign to raise awareness about people suffering from addiction in plain sight.

👀 Look 👀

A post shared by Louise Delage (@louise.delage) on