It's not just those dreaded Millennials using Snapchat—some plastic surgeons have started posting videos of their surgeries in order to drum up more business, and it's become hugely popular. (Now's a good time to warn you that even though we've placed censorship bars over these images, this might be considered NSFW.)
After realizing that people all around the world want to see gross stuff (sorry, "the human body"), plastic surgeons have been recording procedures like breast implants, Brazilian Butt Lifts, and labiaplasties. (That's when a woman gets the lips of her vulva reduced so people stop vomiting every time they see her huge, shameful, freakishly monstrous lady bits.)
Actually, according to the surgeons, people take a lot of screenshots of the the labiaplasties.
Dr. Michael Salzhauer, aka Dr. Miami (@therealdrmiami), told E! News, "I don't know if that's just 14-year-old kids who have never seen a vagina before, but you don't [often get to] see that kind of surgery. A lot of women maybe take that to compare, contrast, to show their lover or husband or whatever and talk about it."
Right. Locker room talk and such. Whatever he's doing is working—Salzhauer narrowly missed the "Shorty Award" for the Snapchat account of the year in 2015 for his work.
Salzhauer says his 15-year-old daughter showed him how to use Snapchat after his Instagram account was deleted "for violating community standards." One of the benefits of Snapchat is that nudity and blood—the stuff that gets pulled from Instagram, or even results in accounts being deleted altogether—is totally fine on the younger network.
And yes, all the patients have consented to appear in the Snapchat stories, otherwise the doctors wouldn't film them. Salzhauer told E!, "It's like having your own reality show in your pocket, but better, because you have no censors or network to answer to. You just do whatever you feel is entertaining or funny—and educational."
Another cool thing about Snapchat is the before and after pictures. Seeing really is believing in this case. Those breasts have definitely been enhanced, no trickery there.
Clearly, Salzhauer's doing Snapchat right, because he gets an average of 1.5 million views daily. To help him with the endeavor, he has two social media assistants who handle the actual accounts and also film the actual videos, which are often shown in time-lapse form. As he told E!:
"I'm operating for nine to 12 hours a day, it's not that entertaining. But being able to show the interesting parts of the surgery and being able to chitchat for 15, 20 minutes, that's reasonable."
Dr. Michael Schulman (@nycplasticsurg), who gets about 1,000,000 views a day, told his viewers in one of his Snapchat stories,
"The primary purpose of this Snapchat account is for education. . . The content's going to be graphic, so if you see something that's a little too graphic for you—and there will be for a lot of you—just tap the screen."
In an interview with Racked, Dr. Sej Patel (@mydrsej) said,
"Initially I was a little reluctant because I didn't know how people would react to seeing the graphic images of the operating room. But when I started doing it I realized it was really powerful because it made everyone see that what was going on was real. That solidified what I was doing in a lot of people's minds and it did really help out our business."
It also didn't hurt his business that he managed to turn his first name, Sej, into an acronym meaning "Shaped Extra Juicy," in reference to all the Brazilian Butt Lifts he does.
"It's fun as a doctor…It's entertaining and interesting for students. The human body is inherently fascinating…Most people never get to see it, and the detail we're showing now, really it's cool. It's enough to make you want to commit to 20 years of schooling," Salzhauer told E!, politely not mentioning that the pay is really, really good.
And hey, if you don't have 20 years to spend learning to become a doctor, you can just watch Dr. Miami and get straight to the good stuff.