It's a verifiable fact that the Christmas season creeps earlier and earlier into November with every passing year, and this weekend it began well before Thanksgiving with a heartfelt viral tweet by a woman named Rachael Prior.
Prior shared a simultaneously hilarious and sentimental memory of her father and his love for dad/Christmas sweaters.
"Nowhere and no time do I miss my dad more acutely than in the men's department of M&S at Christmas," said Prior. Now, I'm no expert in Marks and Spencer, but she's probably referring to something like this:
"If I see another reasonable priced, deep red angora mix sweater with a ribbon round it I'm going to actually have a breakdown," she explained.
Is something stirring inside you, you unfeeling monster of the internet? Do you... feel again?
Prior's story touched the internet's holiday nerve, as people began to share their own tributes to their dads' distinctly fatherly, (often distinctly British) tastes.
Dads love engraved pewter.
And they love Christmas.
Here's where the funny, sentimental tale turns—as the kids say—straight savage. A reporter from the often controversial Daily Mail weighed in to ask if he could cover the story using Prior's photos. If you're unfamiliar with the Daily Mail, here, I'm linking to a ludicrously long Wikipedia section on their many scandals. They also have a notorious slant right on the political spectrum (they, um, used to support Hitler).
"Hi Rachel, would it be ok to use your pictures for the MailOnline, please?" asked a Daily Mail picture editor, politely. But look, if there's one thing Prior's British dad loves, it's sweaters. And if there's one thing he hates, it's the Daily Mail.
"My dad would turn in his grave if you put his picture in your bible of hate. You expressly do not have my permission," she responded.
Wherever he is, Prior's dad just felt the cozy hug of a perfectly executed internet clapback, which—as well all know—is also the only way to make the internet feel anything.