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One of the top deals on Amazon on Wednesday is the "Miyaya Horse/Unicorn Mask Collection," a "deluxe" severed head that could add whimsy for only $11.67 with free one-day shipping.

No real unicorns were hurt in the making of this mask.
No real unicorns were hurt in the making of this mask.

The first reaction to such a promotion? Confusion.

Walter Newton gaming loop illustration rainbow GIF
Who doesn't want to be like this?
Giphy

But a simple click opens up a world of unicorn mask fanatics who have strong opinions about this particular product.

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There are some believers.

But nobody can remain neutral on matters of the unicorn mask: You either love it, or you hate it.

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Some people had their hearts broken, having gotten their hopes up.

They're not mad, just disappointed.

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Imagine being motivated to buy a unicorn mask, and being so devastated you take the time to write a review.

Almost as polarizing as the reviews are Amazon's suggested products.

Kinky or kiddie?
Kinky or kiddie?

When it comes to buying your next unicorn mask, be sure you have people whose opinions you trust.