The first reaction to such a promotion? Confusion.
But a simple click opens up a world of unicorn mask fanatics who have strong opinions about this particular product.
There are some believers.
But nobody can remain neutral on matters of the unicorn mask: You either love it, or you hate it.
Some people had their hearts broken, having gotten their hopes up.
They're not mad, just disappointed.
Imagine being motivated to buy a unicorn mask, and being so devastated you take the time to write a review.
Almost as polarizing as the reviews are Amazon's suggested products.
When it comes to buying your next unicorn mask, be sure you have people whose opinions you trust.