A new meme, "The Upgrade Challenge," is going viral as a way for people to share pictures of themselves with a sense of humor. Why wait until #TransformationTuesday or #ThrowbackThursday to share an old photo? With the Upgrade Challenge, you can get those precious likes any day of the week.
The meme follows a three-act structure for dramatic affect:
1. An old picture of yourself looking awkward, or just simply not the best.
2. A standard pic of a keyboard that has an "upgrade" button on it.
3. The upgraded version of the thing in picture #1.
The Upgrade meme is basically "Neville Longbottom-ing" for regular people. It's like dozens of mini versions of the movie Boyhood, celebrating the wonder of time.
As Brian Feldman explains over at New York Magazine:
#Upgrade is a super-meme. Initially, it started as a sort of conflation of Throwback Thursday and the #humblebrag. Users post embarrassing pictures of themselves when they were younger, and then pics of them looking mature and attractive.
Here are the best uses of this humblebrag formula:
And there were the jokes on the meme, too: