Across 450 stores with 50,000 employees, a culture of creativity, and countless camera devices at the ready, some bizarre incidents are bound to go down. Sometimes they're positive, sometimes—most of the time—they are not. Enjoy these quirky, violent, and occasionally touching moments captured at Apple Stores across the globe.
1. When this woman absolutely lost it.
Listen, everyone has a moment like that, but rarely is it so perfectly caught on camera, with the rest of the customers just staring on in fear.
2. When a guy took four months to record an entire album inside the store.
After a series of unfortunate events that would put Lemony Snicket to shame, a 25-year-old rapper called Prince Harvey took to the Apple Store to make his debut album, PHATASS. That's an acronym for "Prince Harvey at the Apple Store: Soho." Two employees helped him create the all-vocal production. Above, check out his first music video (he didn't film it in the store).
3. When a woman in Australia sent a robot to buy her iPhone.
Lines for the new iPhone can be overwhelming. But not when you have a remote-controlled robot—or what is basically "an iPad attached to a Segway"— wait in line for you. Welcome your new overlords.
4. When police arrested this guy for terrifying people with a huge sword.
Back in November, 30-year-old Hsu Chien swung a sword around a Manhattan Apple Store until police took him down and brought him to "a hospital for evaluation," according to Time. Obligatory joke about taking "cutting edge" technology too far goes here.
5. When comedian Mark Malkoff brought a goat inside one.
"Do you think that the goat is a mac or a pc?"
Testing his hypothesis that the Apple Store is way too nice, Malkoff tried several different stunts in the above vid—culminating in a goat browsing for iPod nanos.
6. When these guys pretended to work there and told everyone to leave and buy Microsoft stuff.
Just a few YouTube brats infiltrating the Apple store with blue polo shirts and telling everyone to buy Microsoft tablets, that's all. People are actually pretty excited to hear there's an Apple alternative. Try a Zune, why don't you.
7. When this employee performed a genuinely touching act of human decency.
At a place more known for its long lines, one mother and her son had a moment for which they could feel sincerely grateful. When LynnMarie Rink and her nine-year-old son James were shopping, James, who has special needs, ran into a glass wall. Here's Rink's account of what happened next:
Dear Apple Store, Green Hills,
I’m writing to let you know how great your employee (pictured in this photo) was to me and my son, James, yesterday when we came to the store to buy a new iPad.
When James was about three-years-old we bought him his first iPad. It turned out to be more than a device to watch videos. It became a way to help James communicate.
Because James was born with Down Syndrome, and at six-years-old was diagnosed with Autism, we use his iPad everyday as a learning tool. Sadly, even with a life-proof cover, after seven years of use, James’ first iPad was no longer working. We had replaced the screen several times and it just kept breaking. It was obviously time for a new one!
I had lunch with a dear friend, who noticed the ‘state’ of my iPhone 5. I told her that it was covered in snot, and limping along, not because of me, but because of James. (My phone became the replacement to his iPad.)
To make a long story a bit shorter, that friend happens to be on the board of a charitable organization, Fiona Rose Murphey Foundation Trail Ride, who graciously offered to provide James with a much needed new iPad.
On Thursday, James and I made our way to the Apple Store in Green Hills. While looking at the iPads James must have seen something that sparked his interest in the mall, and he took off running full speed out the door. The problem was he wasn’t at the door, but at the clear glass wall. He slammed into the wall full force which knocked him over. The entire store gasped as they heard the sound of James’ head hitting the glass and then the floor.
I ran to him and tried to comfort him. James has a very high tolerance for pain, so his tears and ‘fat lip’ were brief. Mine however were not. As I hugged him sitting on the floor your employee came over and sat down next to me. He asked if he was okay and if there was anything he could do. I think it was at this point that he realized James had special needs.
'I think we’re gonna be okay,' I said. 'But it looks like he’s gonna have quite a goose egg on his forehead.' Your employee asked, 'What can I do for you?' (I wanted to ask for a margarita or a donut but I was pretty sure they didn’t have any of those in that secret back room.) I said, 'Well, we actually came here today to buy an iPad which was donated to James, but if we’re going to proceed would you be willing to sell it to us and set it up… down here on the floor?'
And so he did. Your awesome employee sat with James on the floor of the store and set up the new iPad. There are no words to accurately describe how grateful I am that he took the time to ‘meet us right where we were.’ He didn’t have to sit down on the floor with us. He could have easily waited for us to stand. Could have easily waited for us to come back another day. But he hung out with us in the midst of our pain. He even got a fist bump from James, and I snapped this photo.
Life is a learning journey. And I walked away from this experience with the reminder to always meet people where they are at. It's so easy to be so focused on our own mission or plan (or sale) that we fail to see what people really need. I long to be better at this. I long to not be so self-absorbed that I never miss an opportunity to love exactly like someone needs in the moment.
Thank you to Apple Store, your employee, and the Fiona Rose Murphey Foundation Charitable Trust for being a part of our never-dull lives.
In the emotion of the day I can’t remember his name, but I’m hoping someone will see this and get this “Thank you” to him! (Until the snow clears and I can get there myself! Which in Nashville could be weeks! ha)
P.S. And a big thank you to Apple for making products that are changing the lives of special needs kids!"
The kind employee responded: "I began working at Apple in hopes of having fulfilling moments like this. My hopes are to work within the realm of youth counseling. Thanks again for making my day!"
Now doesn't that just make you want to go buy a new iPhone?