Nearly a full year ago, praise for the Wendy's Twitter account was reaching a fever pitch. They had just delivered the refrigerator burn heard 'round the world, and one of the company's star tweeters was revealed and celebrated across the internet:
That tweeter doesn't work at Wendy's anymore — and you can actually read a super-interesting article by her reflecting over going viral for "Cheeseburger tweets" — but the point is, Wendy's is still flame-broiling trolls on Twitter.
It's very much part of their brand now.
So this woman was clearly hoping to start something when she tweeted:
"I wanna go on a date with Wendys and take them to a real burger joint.... Burger King."
Now, the fact anyone would praise a fast-food joint so shamelessly on a personal Twitter account is certainly surprising, so we can pretty safely assume that they were baiting the fine establishment into a response that would in turn force Wendy's to focus their beef-heating laser of savagery upon the King.
Because you're reading this, you know the King took the bait:
And at that point, their fate was sealed.
The juicy, beefy worm was dangling right in front of the biggest (fast food social media) fish in the sea, and the thing about Wendy's?
They always take the bait, because they love beef.
"If you're looking for a princess, you might want to let it go," wrote Wendy's, invoking Frozen and making a big deal about their own "never frozen" tagline.
"Not interested in the frozen beef kingdom."
As per usual, the internet catapulted the Wendy's tweet to 25,000 likes in about a day and continued the roast in the comments:
Not sure how those last couple fit into this narrative, but Wendy's was on a role and definitely not missing a chance for brand engagement.
The exchange was also viewed about a hundred thousand times when someone posted it on Imgur.
On that platform, Wendy's fans largely victim-blamed Burger King for reaching into the social media trap so seamlessly operated by Wendy's.
But here at Someecards, we have a long memory when it comes to brands crushing each other on Twitter. And we think this burn probably ranks among Wendy's top-four, at best. Consider, in no particular order, the best of Wendy's 2017:
We'd probably put this latest one above the Wingstop and the second Micky D's hit job, but definitely below the ice cream machine tweet, the Hardee's pain, and of course the inaugural refrigerator burn. But it's definitely up for debate.
Here's to more brands following the Wendy's model in 2018. We all could use a few more reckless fast food tweets.