"Allure Magazine" put together a vintage 70s photo shoot and no one said, "Hey, maybe we should have a black woman in this?"
Peak caucasity in allure magazine y'all pic.twitter.com/IrptY9nbuP
— BLACK (@isthecolor) August 3, 2015
This article featuring a white lady sporting a Rachel Dolezal is supposed to be about getting a look you wouldn't expect your hair to have, so I can almost see the logic behind this choice by the Allure editorial staff. But their theme was "70s," an era in which hairstyles for black women, particularly the Afro, had an important political context within the African-American Civil Rights Movement. Eliding that context is ignorant at best, insulting at worst. And, damn, were people insulted!
Many are pointing out how the spread is a perfect example of cultural appropriation:
Some are choosing to laugh at the bullsh*t:
Everybody wanna be black but nobody wants to be black ! #allure #Afro #naturalHair #mediaTakeout
A photo posted by www.TheCurlyDiva.com (@thecurlydiva) on
And others are stuck reminding the media yet again that culture isn't a costume:
In a statement to "BuzzFeed Life," "Allure" wrote:
“The Afro has a rich cultural and aesthetic history. In this story, we show women using different hairstyles as an individual expressions [sic] of style. Using beauty and hair as a form of self-expression is a mirror of what's happening in our country today. The creativity is limitless—and pretty wonderful."
Wait, where did they mention the Afro's cultural and aesthetic history?
Are "ballsy" "powerful" and "confident" code words? (via Allure)
Okay, sure. If your editorial staff believes hair "creativity is limitless," try using your imaginations to picture the response to spreads like this. Unless you did and this was a bid to get viral attention? Damn! They got us!