What a funny and eye-opening video that also makes me want to buy some Life M6 razor blades.

After 14 years as a bearded man, even Mook's wife Limor had never seen him without hair on his face. His two kids had also never seen him without a beard. So how would they react to cheek and jowls as sleek as a baby's bottom?

Israeli ad agency BBR Saatchi & Saatchi were determined to find out and document the whole thing on video. Why? Because they like us and want us to get to see a man going on an interesting beard-related journey, and if we end up buying some Super-Pharm Life M6 razor blades that is also fine.

Sources: BBRChannel on YouTube