Caffeine-infused beauty products are making their way into the mainstream cosmetic market, offering everything from coffee-based body scrubs to caffeinated eye cream. I, for one, am thrilled about caffeinated beauty because I happen to be one of those mythical unicorn people who do not drink coffee. Yes, really.
So after hearing about Eyeko's Lash Alert! Mascara with caffeine (which you can buy for $26), I was intrigued but a bit skeptical. I decided I had to try it for myself and Eyeko generously obliged with a sample.
According to the box, Eyeko Last Alert! Mascara is made with "caffeine for wide awake eyes" and promises it will "give your lashes a lift for instant volume, curl & definition that lasts all day." It also promises to "wake up your eyes with our energizing fibre-enchanced formula infused with caffeine, arginine & biotionyl. Tripeptide to stimulate lash growth."