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Caffeine-infused beauty products are making their way into the mainstream cosmetic market, offering everything from coffee-based body scrubs to caffeinated eye cream. I, for one, am thrilled about caffeinated beauty because I happen to be one of those mythical unicorn people who do not drink coffee. Yes, really.

So after hearing about Eyeko's Lash Alert! Mascara with caffeine (which you can buy for $26), I was intrigued but a bit skeptical. I decided I had to try it for myself and Eyeko generously obliged with a sample.

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According to the box, Eyeko Last Alert! Mascara is made with "caffeine for wide awake eyes" and promises it will "give your lashes a lift for instant volume, curl & definition that lasts all day." It also promises to "wake up your eyes with our energizing fibre-enchanced formula infused with caffeine, arginine & biotionyl. Tripeptide to stimulate lash growth."

I definitely didn't understand all those words, but I liked the ones that I did!

I gave caffeinated mascara a go the day after my birthday, AKA a day I knew I would be exhausted (thank you, cupcakes and alcohol). My first observation was that I was pleasantly surprise to see it came in a squishy tube rather than one made of hard plastic. You can kind of squeeze the bottle and move the product around, making it easier to use it all up.

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Eyeko Last Alert! Mascara applied evenly and smoothly: very clump-free, it made my li'l baby lashes nice and long.

No curling beforehand, one layer of Eyeko's Lash Alert! Mascara.
No curling beforehand, one layer of Eyeko's Lash Alert! Mascara.

Like, really reallllllllllly long.

WOAH MAMA.
WOAH MAMA.
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Here is a blurry before and after (hey, I'm a writer, not a photographer.)

Doesn't the right eye look like it drank 5 cups of coffee?
Doesn't the right eye look like it drank 5 cups of coffee?

This mascara is not as dramatic as those "super plump giant anime colossal cartoon spider's legs" lashes you see advertised on TV constantly, but definitely is great for as your everyday mascara.

Okay, back to the mascara.
Okay, back to the mascara.
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All in all, I really liked the mascara! It was definitely lengthening, and 7 hours in, there has been no flaking or smudging. As for the caffeinated aspect, I haven't really noticed a difference between this and my regular "decaf" mascara. I will probably keep using it for a few days to see if I notice any caffeine related effects (actually being productive, not falling asleep at my desk, etc.) and I will update.

For now, I will just have to get my caffeine the old fashioned way: by pouring coffee into my eyeballs.

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