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CoverGirl just named 17-year-old makeup guru James Charles their very first male brand ambassador.

Charles, who has a over 400,000 Instagram followers and over 50,000 Twitter followers, went viral after he brought his own lighting to get his senior portrait taken back in September.

Now Charles will cast an even wider net by joining the ranks of Ellen DeGeneres and Katy Perry by being a full-fledged CoverGirl. This is what the brand had to say about their very first CoverBoy.

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All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe and redefining what it means to be beautiful. James Charles is no exception. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.

In an interview with Marie Claire last year, Charles clarified that he is not transgender nor is he a drag queen. "I'm still confident as a boy and I will always be a boy. I can be confident with bare skin and with a full face."

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