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Denim hair is the newest beauty trend to take the Internet by storm. It's the only coloring process that makes your hair look like a textile that Jay Leno would wear. (He likes denim.)

Happy #FriYAY 🦄 #DenimHair#SilverHair#GrayHair#DyedDollies#FallHair#BobLife#Olaplex#Hairpost#HairOfTheDay#HairLife

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The craze follows in the wake of other snappily-named hair fads of the past year, such as galaxy hair, watercolor hair, oil slick hair, unicorn hair, color-changing hair, and glow-in-the-dark hair. If you've tried all of these styles, you should probably take a break. Your follicles must be screaming by now.

Sources: h/t BuzzFeed