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Dove launched a new campaign of much-needed diversity in today's times: diversity of bottle shapes. The soap brand known for lovey-dovey commercials have applied the principles of body positivity to chunks of plastic. Alas, people aren't buying it.

"Beauty comes in all shapes and sizes," Dove writes, and now, shampoo does too:

From curvaceous to slender, tall to petite, and whatever your skin colour, shoe size or hair type, beauty comes in a million different shapes and sizes. Our six exclusive bottle designs represent this diversity: just like women, we wanted to show that our iconic bottle can come in all shapes and sizes, too.

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Plus-size bottles on the runway.
Plus-size bottles on the runway.
Dove

Yes, have you ever been bathing, wishing the vessel your soap came in shared your body type?

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That feeling when you're in the shower and the body wash bottle doesn't look like you.
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This #inspiring new line quickly became a meme.

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People are sharing their body bottles.

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Some are skeptical of how these new bottles could inspire self-love and solve all the pressures women and their looks face today.

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Seriously, is your silhouette sexy enough for the soap?

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Be sure to take long looks into a full-length mirror and measure your curves and finally get clean from your look-a-like, and stay tuned for this ClickHole piece to come true.