Mona Joshi, a resident of Mumbai, couldn't find a dress (more specifically, a Ghagra) in her size at the Kalki Fashion store in her neighborhood. She asked an associate what women like her are supposed to do when dress shopping at their store. The associate's response? "Go to the gym."
One of Joshi's friends e-mailed the brand to complain, and when word got out about it, a bunch of people started writing on Kalki Fashion's Facebook wall:
The brand apologized to the complainants over social media, and when Joshi revisited the store, they apologized to her in person. Joshi made it clear that her intentions were not to attack the brand, but to raise awareness of body image issues. She told Buzzfeed:
The purpose is NOT to defame a brand. The owner cannot be held responsible for a momentary action of an employee. It is to share awareness about fat shaming and much-needed politeness and basic decency among people.