Woman asks for dress in her size, is told to 'go to the gym.'

Woman asks for dress in her size, is told to 'go to the gym.'

Mona Joshi, a resident of Mumbai, couldn't find a dress (more specifically, a Ghagra) in her size at the Kalki Fashion store in her neighborhood. She asked an associate what women like her are supposed to do when dress shopping at their store. The associate's response? "Go to the gym."

One of Joshi's friends e-mailed the brand to complain, and when word got out about it, a bunch of people started writing on Kalki Fashion's Facebook wall:

Make sure that the body shaming sales chap you've just fired doesn't get hired by any other fashion store ever. What he did is simply reprehensible!!

Posted by Amar Sharma on Wednesday, December 9, 2015

Hi .. Just read about the fat shaming incident that happened at your store... Iam really appalled to hear this....

Posted by Mehak Ankur Sharma on Wednesday, December 9, 2015

I apologize for my language ! A dear friend of mine went to your Santacruz west store to look for ghagaras, and she's a...

Posted by Shounak Amonkar on Wednesday, December 2, 2015

I request you all for a little bit of your time to read what's been shared below. A legitimate fat shaming incident...

Posted by Pooja Lakshmanan on Thursday, December 3, 2015

The brand apologized to the complainants over social media, and when Joshi revisited the store, they apologized to her in person. Joshi made it clear that her intentions were not to attack the brand, but to raise awareness of body image issues. She told Buzzfeed:

The purpose is NOT to defame a brand. The owner cannot be held responsible for a momentary action of an employee. It is to share awareness about fat shaming and much-needed politeness and basic decency among people.