Designer has fantastically indignant Instagram response to bizarre fat-shaming ad.

Designer has fantastically indignant Instagram response to bizarre fat-shaming ad.
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The prize for THE WORST way to show plus-sized items of clothing has been awarded, and it goes to the shopping website/app Wish. The site shows a typically thin model fitting both her legs into one leg of a pair of XXXL shorts. But why? Why? And how did they not think this would set them up for Internet backlash?

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WELL, GOOD FOR YOU, LADY.

After seeing the pair of shorts on HelloGiggles, fashion designer Christina Ashman (of Interrobang Art & Fashion) decided to take matters onto her own legs. On Friday, she posted a picture on Facebook of the ad side-by-side with a picture of her wearing a floral skirt over just one leg. The caption reads:

". . . [I]f plus size ladies buy shorts based on how one leg looks on a whole petite woman, then maybe smaller ladies will buy skirts based on how the whole thing looks on one pretty thunderous thigh."

I saw this article on HelloGiggles earlier. I don't have any formal qualifications in marketing, but if plus size ladies...

Posted by Interrobang Art & Fashion on Friday, March 11, 2016

Then she posted the same picture on Instagram, just to make sure she was covering all the bases.

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In an interview with Daily Mail, Ashman said, "You don’t sell clothes by shaming the target audience. It’s fine if you’re using a small model in small clothes, but to put a petite model in one leg of some plus-size shorts is just unnecessarily insulting."

This isn't the first website to show clothing for sale modeled this way; hopefully it doesn't become a trend. Maybe someone can let these companies know that they can actually hire plus-sized models to fit into the plus-sized clothing they are selling. Just an idea.

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