The prize for THE WORST way to show plus-sized items of clothing has been awarded, and it goes to the shopping website/app Wish. The site shows a typically thin model fitting both her legs into one leg of a pair of XXXL shorts. But why? Why? And how did they not think this would set them up for Internet backlash?
After seeing the pair of shorts on HelloGiggles, fashion designer Christina Ashman (of Interrobang Art & Fashion) decided to take matters onto her own legs. On Friday, she posted a picture on Facebook of the ad side-by-side with a picture of her wearing a floral skirt over just one leg. The caption reads:
". . . [I]f plus size ladies buy shorts based on how one leg looks on a whole petite woman, then maybe smaller ladies will buy skirts based on how the whole thing looks on one pretty thunderous thigh."
Then she posted the same picture on Instagram, just to make sure she was covering all the bases.
In an interview with Daily Mail, Ashman said, "You don’t sell clothes by shaming the target audience. It’s fine if you’re using a small model in small clothes, but to put a petite model in one leg of some plus-size shorts is just unnecessarily insulting."
This isn't the first website to show clothing for sale modeled this way; hopefully it doesn't become a trend. Maybe someone can let these companies know that they can actually hire plus-sized models to fit into the plus-sized clothing they are selling. Just an idea.