A fashion company called BelleChic was forced to apologize after their cutesy "I Love Glitter" tote bags gave birth to one hundred thousand memes and even more puns, each more terribly obvious than the last.
The problem was the font, see if you can catch it...
For the record, "glitter" isn't technically a color. Neither is "Hitler."
Twitter went mad with glee over the design flaw:
And as promised, the puns were really bad.
But the tweets were instructive. Everything about design matters. Especially font.
BelleChic ended up apologizing, writing on Twitter that "we are beyond embarrassed about the design of our GLITTER tote bag." They replaced the merch with a new font, and it's unmistakably "glitter" this time.
Ah, there's nothing better than terrible design.