H&M has pulled all plus-size clothing from some of its stores in New York City. A representative for the brand told Revelist that since the company has expanded its product line to include home goods and beauty products, it no longer has room to carry plus-size clothes in 11 of its NYC locations.
H&M's decision comes at a time when plus-size clothing is a hot topic in the fashion industry. Fashion expert and Project Runway host Tim Gunn recently wrote an essay in The Washington Post criticizing American fashion designers for failing to design outfits for average women (the kind who aren't fashion models). Most designers don't make their clothes above a size 12, but research from Washington State University has shown that the average American woman wears a size 18. In an effort to subvert this trend, Christian Siriano recently featured five plus-size models in his show at New York Fashion Week.
H&M itself featured a campaign with plus-size model Ashley Graham earlier this year, but the ads included fine print that stated plus sizes were only available online.
Seems a little bit hypocritical, no? And why would a clothing retailer alienate a such a large number of potential customers by getting rid of the clothes that fit them? Only H&M knows the answers.
Not cool, H&M. You have disappointed Tim Gunn.