If your biggest complaint about life is that you can't sleep in more public places, good news, you lazy jerk: a start-up has designed a hoodie with an inflatable hood that provides an insta-pillow wherever and whenever you need it.
The company is called Hypnos, and it's probably named after the Greek Goddess of Start Ups or something (fine, it's just the god of sleep). As a company, Hypnos is quick to hyperbole; the company's slogan appears to be "Where dreams live," as if they're advertising either Disneyland or the inside of your brain and not a decently fashionable hoodie that'll let you fall asleep on the subway.
The Kickstarter has already raised more than double the initial amount they asked for; a pledge of $49 will get you your very own basic hoodie. The campaign ends January 11.