Remember this video?

In it, makeup artist and YouTube vlogger NikkieTutorials says she has been experiencing "makeup shaming." People suggest to her that she does makeup for boys, rather than for herself. Her video went viral, inspiring hordes of MUAs to jump on Instagram and show off their own half makeup selfies. Okay.

I'm confused. For a while, the "political" posts about makeup all related to celebrities showing off their "no makeup selfies," like Beyoncé, or NO FILTER Tyra Banks, or a very filtered Sofia Vergara. Now we're taking back our power by announcing all the contouring cheats we have to hide our double chins? Things have gotten so convoluted in the statement-making makeup selfie game, I don't know what to do with my face anymore. So I just decided to try everything!