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A segment on Tuesday's episode of the Today show sought to dispel the myth that expensive designer makeup really makes a person more attractive than the drugstore stuff. Investigative reporter Jeff Rossen had a makeup artist give the same look to identical twins Melten and Sinem, one with $250 worth of name brand cosmetics, and the other with $60 worth of Covergirl. Then they hit the streets of Manhattan to see if regular New Yorkers could tell the difference. The results were quite surprising.

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Who saw that coming? It would be one thing if the results came in at a 50/50 split, but a whopping 78% of respondents actually thought the drugstore makeup was the fancy stuff. Is cheap makeup actually better?

Maybe the "no-makeup selfie" trend should be replaced by a "cheap-makeup selfie" movement.