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California freelance makeup artist Tim O (@skelotim) has been posting pictures on Instagram of seriously stunning makeup inspired by snack foods—Funyuns, Ruffles, Cheetos, and Pop-Tarts so far. He calls them his “Fat Bitch” looks and told BuzzFeed news he was looking at a bag of Flamin' Hot Cheetos when he realized the bright colors would look "amazing" on his face. He went on: "At first, I was so scared, thinking people weren’t gonna get my humor and embrace my fatness but they loved it!”

When asked about his inspiration, he simply said “I’m a fat ass and love to eat." Bravo, Tim, bravo.