Jewelry company enrages Internet by using naked women as props to model ugly men's rings.

Jewelry company enrages Internet by using naked women as props to model ugly men's rings.
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"I Love Ugly," a New Zealand menswear brand that also seems pretty douchey, is getting flack for "hip" new jewelry advertisements featuring some awkward boob touching. The ads depict anonymous bedazzled mens' hands touching anonymous women's private parts. People have accused them of using women as objects to sell a product, which seems like a pretty fair assessment, since that's pretty much what they're doing. Here are some of the less-explicit (but still NSFW) photos (more examples can be seen here):

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"Wearing our jewelry will make you touch 47% more butts!"
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Those rings look cold.
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This photo shoot must have been really awkward.


 And here are some of the reactions on Twitter:
 

https://twitter.com/PINKYFANG/status/672198102841868288
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After getting so much criticism, I Love Ugly tried to turn the tide of public opinion by releasing pictures of a woman wearing the jewelry and touching a man:
 

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Most people thought this just made it worse, though, arguing that objectifying men is not a solution to sexism, as well as arguing that featuring a man of color as the one being objectified is racist:
 

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The company had the following to say on the matter:
 

https://twitter.com/iloveugly/status/671818017152479232


The best way to protest is to not have enough money to afford their clothes in the first place:
 

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I Love Ugly
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