Move over, Gwyneth Paltrow. There's a new celeb endorsing weird-sounding beauty routines. Kim Kardashian is apparently a fan of something called "facial cupping," as evidenced by this Snapchat:

According to E! News, facial cupping is an all-natural alternative to anti-aging procedures like facelifts, lasers, and chemicals.

"The cupping facial encourages blood flow to the tissue and stimulates the lymphatic system to help reduce inflammation, which in turn smoothes fine lines and wrinkles," Kim Kardashian's skin care expert, Nurse Jamie, explained to E!.


So how does it work? Cups of different sizes are placed on different areas of the face. Skin gets drawn into the cup, creating a vacuum-like effect. This supposedly relaxes muscles and makes skin fuller and plumper. Unlike body cupping (the hottest fad at the 2016 Olympics), facial cupping doesn't typically cause bruising because it tends to be much gentler.

"It kind of feels like a cat licking you," Nurse Jamie says. (I would hate this. Cat tongues are so weird, guys.)

Sounds a bit strange, but hey. The Kardashian/Jenner clan know their beauty rituals.