A philosophical thought experiment: If a new Kylie Cosmetics highlighter arrives in the mail, but there's no highlighter inside, did you really spend $22 on it?
Answer: Yes. And also, it's not a philosophical thought experiment, it's real life.
I cannot claim to understand why people flock to Kylie Cosmetics in the way that they do, but some of the brand's most loyal fans might be more reticent to purchase Kylie products after being sent empty boxes that were supposed to contain the new highlighter product. It's called Kylighter (see what they did there?) and every color of the illuminating powder compact is currently sold out online, which is to say: people were very hype about this product. And then, it arrived with no product in it! Cue the sobbing emoji.