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Not many people cared about the Miss Universe pageant until Steve Harvey messed up the crowning ceremony in what is either the most ridiculous mistake on live TV this year, or the most genius PR move in pageant history. But before that went down, someone was promoting the show on Sunday with the hashtag #ConfidentlyBeautiful, for viewers to share no makeup selfies.

Of course, what folks really wanted to see was the pageant queens without their faces on. Not all the contestants participated (ahem, Miss USA), but the ones that did revealed something very important. Every woman trying to snag that title is incredibly beautiful without makeup. Unbelievable, but true. Below are their selfies, along with the official Miss Universe promo photos, in which they all appear to be auditioning to play the next Bond girl. Work that clutch purse, ladies!

Sources: H/T BuzzFeed | Miss Universe