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Fashion brand Eckhaus Latta is selling you clothes by showing you how much fun you can have while wearing—and eventually removing—those clothes. The NYC/LA-based brand's suuuuuuuper NSFW ad campaign for their Spring 2017 line features photographs of actual couples having sex.

May I remind you these images are Not Safe For Work—unless you work at a nudist resort or a sex shop or your boss is very open minded in a fun (not creepy) way, in which case by all means keep reading this article at your work computer.

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Here are some highlights from the new campaign that are not for the prudish-at-heart:

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Oooooooh la la. I'm not sure this campaign makes me want to buy clothes per se. But it definitely left an impression!

What do you think: does seeing naked people doing it with their lovers make you want to buy clothes? Is this an effective marketing campaign, or just free porn?