Now that some small corners of the fashion world have woken up to the existence of women beyond size 4, non-chiseled guys are getting thrown a bone, too. According to Women's Wear Daily, well-known agency IMG Models has opened a plus-size division for men. And they're calling the division "Brawn." As company president Ivan Bart said, "Brawn has a body positive message. Brawn is physical strength." Brawn reminds you of paper towels, and there's nothing sexier than a good clean-up.
So far the agency has one entire model (gotta start somewhere). His name is Zach Miko, and he—is—brawn. (As well as blonde and white, but you can't take down every barrier at once.)
You may recognize the comedian/actor/model from his fall Target campaign, where he first gained widespread attention with his 6'6" frame and 40-inch waist.
You may also recognize him from your dreams.
“I mean, I’m just an everyday guy,” Miko told Vogue. “I bartend, I do freelance carpentry, I’m an Eagle Scout, I have bills.” Okay, stop. Everyone gets it. You're attractive, Miko.
"I want Brawn to relate to every man who wants to feel good about their self-esteem and self-image," Miko said. It's easy to forget that men have feelings and self-esteem, too, but word on the street is that they have both those things.
With IMG's major move and attempt at rebranding plus-size men with the term "Brawn," it makes you wonder if women's plus-size divisions will get cool names in the future. Something that sounds better than "Plus-Size" like "Fierce" or, if they dare, just "Women."