Advertising

Now that some small corners of the fashion world have woken up to the existence of women beyond size 4, non-chiseled guys are getting thrown a bone, too. According to Women's Wear Daily, well-known agency IMG Models has opened a plus-size division for men. And they're calling the division "Brawn." As company president Ivan Bart said, "Brawn has a body positive message. Brawn is physical strength." Brawn reminds you of paper towels, and there's nothing sexier than a good clean-up.

So far the agency has one entire model (gotta start somewhere). His name is Zach Miko, and he—is—brawn. (As well as blonde and white, but you can't take down every barrier at once.)