British fashion line Rose & Willard makes some nice clothes, but it's their stance on models that makes them a cool brand. In an interview with The Times, founder Heidy Rehman stated that all contracts they have with models include a "non-negotiable clause" stipulating that models eat an actual meal during photo shoots.
"The model has not just to eat a meal but eat it in our presence. She's not going to get away with eating a slice of cucumber or throwing it away and saying, "'I'll eat it later,'" Rehman explained. Nothing builds up an appetite like your boss hovering over you.
This move is not the first by Rose & Willard towards promoting healthy body standards. According to Metro, the Rose & Willard website says it currently uses "professional woman" not "professional models" for their photos. "We believe they are attractive enough to present the aspiration necessary for marketing imagery and also women our customers can genuinely relate to."
At the very least, a lot of women can surely relate to how great that model's hair looks.