Advertising

Ruth Clemens, a British H&M shopper, took to the store's Facebook page on Monday to lambaste the fast fashion chain for its tiny size 16, the largest size that H&M stocks in its regular line. (And a British size 16 is the equivalent to an American size 12!)

Dear H&M, I was browsing your sale items in your Leeds store and spotted this pair of kick flare jeans. They were only...

Posted by Ruth Clemens on Monday, June 13, 2016

It reads:

Dear H&M,

I was browsing your sale items in your Leeds store and spotted this pair of kick flare jeans. They were only a tenner - bargain! - and a size 16. I'm normally a size 14 on my hips (occasionally 16 if buying trousers) so I thought I'd try them on. It did not go well.

As I'm sure you're aware, size 16 is the largest size you stock (apart from in your plus size range, which is very limited in store and does not offer the range of styles for the fashion-conscious that are available in smaller sizes).

I am not overweight (not that that should matter) and although I'm 5 foot 11 my body is pretty average shape-wise. It's already difficult enough for me to find clothes that fit well because of my height, why are you making jeans that are unrealistically small? Am I too fat for your everyday range? Should I just accept that accessible and affordable high street and on-trend fashion isn't for people like me?

You might recognise the top I'm wearing - it's one of yours and it's a size Medium. Sort it out would you.

‪#‎whatdoesplussizeevenmean‬ ‪#‎bodypositive‬ ‪#‎fashionforall‬

Also vote remain