Sometimes, companies have marketing ideas that seem brilliant, but backfire almost immediately. (Pepsi, anyone?) A clothing company recently experienced this when they offered customers a free swimsuit.
Sunny Co Clothing posted an Instagram promotion on Tuesday. The rules were simple: share their photo of a model wearing the Pamela Sunny Suit to their own Instagram accounts within 24 hours, get a free swimsuit. (You'd still have to pay shipping and handling, but it was said that a portion of the proceeds would be donated to Alzheimer's research.)
The Instagram post has since been deleted, but we were able to grab a screen shot of the swimsuit in question:
Given that the suit (which, if I may say, is super cute) usually costs $64.99, a lot of people were quick to jump on the deal. Too many people. Like, thousands.