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Sometimes, companies have marketing ideas that seem brilliant, but backfire almost immediately. (Pepsi, anyone?) A clothing company recently experienced this when they offered customers a free swimsuit.

Sunny Co Clothing posted an Instagram promotion on Tuesday. The rules were simple: share their photo of a model wearing the Pamela Sunny Suit to their own Instagram accounts within 24 hours, get a free swimsuit. (You'd still have to pay shipping and handling, but it was said that a portion of the proceeds would be donated to Alzheimer's research.)

The Instagram post has since been deleted, but we were able to grab a screen shot of the swimsuit in question:

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Instagram

Given that the suit (which, if I may say, is super cute) usually costs $64.99, a lot of people were quick to jump on the deal. Too many people. Like, thousands.

People who weren't participating in the deal soon had Sunny Co Clothing's Instagram showing up all over their social media feeds. And of course, Twitter exploded with swimsuit memes.

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Some people pointed out that there are going to be a lot of awkward pool parties this summer where everyone shows up wearing the same suit.

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Others vowed to stay off social media until the madness had passed.

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Sunny Co Clothing later posted a statement to their Instagram, saying they were overwhelmed with responses and would honor the first 5,000 shares of their original promotion.

Our thoughts and prayers are with Sunny Co Clothing as they attempt to keep up with all these free swimsuit orders.

Sources: Mashable