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Company promises free swimsuits for Instagram shares, immediately regrets it.

Company promises free swimsuits for Instagram shares, immediately regrets it.

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Sometimes, companies have marketing ideas that seem brilliant, but backfire almost immediately. (Pepsi, anyone?) A clothing company recently experienced this when they offered customers a free swimsuit.

Sunny Co Clothing posted an Instagram promotion on Tuesday. The rules were simple: share their photo of a model wearing the Pamela Sunny Suit to their own Instagram accounts within 24 hours, get a free swimsuit. (You'd still have to pay shipping and handling, but it was said that a portion of the proceeds would be donated to Alzheimer's research.)

The Instagram post has since been deleted, but we were able to grab a screen shot of the swimsuit in question:

Instagram

Given that the suit (which, if I may say, is super cute) usually costs $64.99, a lot of people were quick to jump on the deal. Too many people. Like, thousands.

Sources: Mashable
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