Happy National Lipstick Day! In honor of this mega-important holiday, beauty website Polyvore put together this colorful map showing the most popular lipstick color in every state, based on searches on their site.

Turns out, red states and blue states can agree on one thing: nude lips are in.

Nude is the most popular shade of lipstick in 74% of states, from Texas to Massachusetts to Alaska. The company said there has been a 444 percent rise in searches for nude lipsticks since last year. And that probably has something to do with Kylie Jenner’s insanely popular lip kits, which may or may not be identical to a drug store gloss at quintuple the cost.

Sources: Huffington Post