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Urban Outfitters, that edgy store found in a mall near you, is currently upsetting people for having stocked a shampoo for "suicidal hair"—a tagline so chosen because the product "bring your locks back from a state of complete depression," BuzzFeed reported. Um. First off, hair doesn't get depressed. Secondly, seriously??

Nooope. Nope, nope.
Nooope. Nope, nope.

The product, from the company Anatomicals, has apparently been in stores for years, the company's co-founder Paul Marshall told BuzzFeed. It was only after Sam Missingham tweeted a photo of the shampoo that people began to sit up and notice the shampoo.