History lesson: viral makeup videos have gotten very politically minded since #ThePowerOfMakeup.

Sometimes these videos are entertaining ways to illustrate the extreme pressure that women face about their appearance. And other times you end up watching a person throw a bunch of makeup on their face and then announce a societal statement.

In the case of the clown contouring craze (free mystery book title), I once again find myself greatly enjoying the various makeup looks, but not fully buying the empowerment angle.

The current fad seems to have started with Instagram user BellaDeLune, who posted this video:

Sources: Buzzfeed