Fresh off a "body positivity" debacle featuring tiny models in skinny jeans, clothing retailer Zara has been forced to pull an embroidered skirt from their website, according to the UK's Guardian. See if you can tell why:

Yes, that's Pepe the Frog, or close enough to draw the ire of commenters on Twitter.


The skirt features several smug-looking cartoon frogs, and the internet was typically quick in making the connection to Pepe, a smug-looking cartoon frog that has become the online mascot for white supremacists. Here's what you get if you type Pepe the Frog into Google Images:

Twitter: @rare_pepes

Not great for a skirt.

Pepe frogs often appear in the profile images of the alt-right and the Anti-Defamation League puts it in the category of "General Hate Symbols." (It should be noted that the original cartoon by artist Matt Furie didn't have the hateful connotation. As The Daily Beast explains, it was only after the meme had been around for years that it was eventually embraced by white supremacists.)


A spokesperson for Zara said "there is absolutely no link to the suggested theme," the Guardian reported. “The designer of the skirt is Mario de Santiago, known online as Yimeisgreat. Mario explores social interactions through his work and in his own words: ‘The idea came from a wall painting I drew with friends some years ago.’"

Nonetheless, the skirt is no longer available on the Zara website.

The Pepe meme has become taboo for brands, and even social-media-hero Wendy's came under fire after tweeting it back in January.