Zara has rude response for indie designer who accused the company of stealing her work.

Zara has rude response for indie designer who accused the company of stealing her work.
Advertising

This is LA-based indie designer Tuesday Bassen, and she is calling out Zara for stealing her designs.

Bassen took on the herculean task of running her own small business with her unique clothing and accessory designs, and has amassed a decent-sized following after she working with such brands as Nike, Urban Outfitters, and Adidas. However, Bassen and fans of her work started to notice that conglomerate clothing retailer Zara has been not-so-subtly stealing her artwork.

After months of ripping off her designs, Bassen's lawyers sent a cease-and-desist to Zara, only to have the company respond with a rude and condescending letter. The following image from Bassen's Instagram shows the incriminating evidence of her stolen designs up top, with Zara's response at the bottom.

Advertising

Bassen captioned the Instagram with a message of her own:

I've been pretty quiet about this, until now. Over the past year, @zara has been copying my artwork (thanks to all that have tipped me off--it's been a lot of you). I had my lawyer contact Zara and they literally said I have no base because I'm an indie artist and they're a major corporation and that not enough people even know about me for it to matter. I plan to further press charges, but even to have a lawyer get this LETTER has cost me $2k so far. It sucks and it's super disheartening to have to spend basically all of my money, just to defend what is legally mine. EDIT: Some of you are asking how you can help. Repost and tag them, on Twitter, on Insta, on Facebook. I don't want to have to burden any of you with the financial strain that comes with lawsuits.

Advertising

It is pretty clear given Bassen's unique and distinguishable aesthetic that Zara is blatantly stealing from the designer. However, without Zara's cooperation, Bassen had no other choice but to turn to the viral capabilities of social media to shame the company for stealing her work. Now other designers like Adam J. Kurtz, Sara M. Lyons, and many others are coming forward saying that Zara has also copied their designs.

I kept quiet when the @zara-owned store @bershkacollection stole my pin art last month bc artists always lose these battles. I don't have money for a lawyer??? so I bought a set of the knockoff pins β€” which also included fakes of @gpez & @bigbudpress β€” and didn't post about it. . but today I am so grateful to my friend @tuesdaybassen who, after actually doing what you're "supposed" to do (trying to work with a lawyer to fight her own infringement case with ZARA), decided enough was enough and shared their totally offensive reply. their lawyers boiled it down to "we are big and you are small" in the face of very clear theft of like 5 of her products! she shared her experience and it's been blowing up online all day. you can read about it on buzzfeed, jezebel, daily mail, cosmopolitan, fader, mtv and many other outlets. . in the meantime, I compiled a page of all the other artists whose copyrights have been infringed upon for other current products. at first I didn't realize but it's over a dozen different independent artists, the type that post their work on instagram with hashtag #pingame and all that. @zara and their major international stores @bershkacollection @pullandbear & @stradivarius have stolen from all of us at the same time, which is how you know. once is an error. a dozen times is routine. how did nobody question the decision? how did none of the trend forecasters at the world's largest apparel retailer (which includes several subsidiary companies) think "hmm idk looks familiar!" . I don't really know what will happen. personally? I kinda feel like "well ok I have a new book coming out and like, I'm busy, lol bye!!!!" but many of the artists affected by this only make one or two pins or patches. some of these artists handpaint their products themselves (like @ivonnabuenrostro who I love so much). . we can support all the original artists by purchasing directly from them and I've created a handy shopping guide at πŸ‘‰ shoparttheft.com

A post shared by Adam J. Kurtz (@adamjk) on

As the David and Goliath story rages on, you can support Tuesday Bassen and all the other artists being taken advantage of by shopping directly from their websites.

Advertising