Bassen took on the herculean task of running her own small business with her unique clothing and accessory designs, and has amassed a decent-sized following after she working with such brands as Nike, Urban Outfitters, and Adidas. However, Bassen and fans of her work started to notice that conglomerate clothing retailer Zara has been not-so-subtly stealing her artwork.
After months of ripping off her designs, Bassen's lawyers sent a cease-and-desist to Zara, only to have the company respond with a rude and condescending letter. The following image from Bassen's Instagram shows the incriminating evidence of her stolen designs up top, with Zara's response at the bottom.
Bassen captioned the Instagram with a message of her own:
I've been pretty quiet about this, until now. Over the past year, @zara has been copying my artwork (thanks to all that have tipped me off--it's been a lot of you). I had my lawyer contact Zara and they literally said I have no base because I'm an indie artist and they're a major corporation and that not enough people even know about me for it to matter. I plan to further press charges, but even to have a lawyer get this LETTER has cost me $2k so far. It sucks and it's super disheartening to have to spend basically all of my money, just to defend what is legally mine. EDIT: Some of you are asking how you can help. Repost and tag them, on Twitter, on Insta, on Facebook. I don't want to have to burden any of you with the financial strain that comes with lawsuits.
It is pretty clear given Bassen's unique and distinguishable aesthetic that Zara is blatantly stealing from the designer. However, without Zara's cooperation, Bassen had no other choice but to turn to the viral capabilities of social media to shame the company for stealing her work. Now other designers like Adam J. Kurtz, Sara M. Lyons, and many others are coming forward saying that Zara has also copied their designs.
As the David and Goliath story rages on, you can support Tuesday Bassen and all the other artists being taken advantage of by shopping directly from their websites.