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Steve Noviello, a reporter for FOX 4 in Dallas, visited the Nebraska Furniture Mart and discovered some glittery $149 pillows. He posted a video of himself checking out the so-called mermaid pillows, which have since become insanely popular because they seemingly change color depending on the direction you swipe your hand across them.

MERMAID PILLOW

Came across these changing "mermaid" pillows at Nebraska Furniture Mart. Amazing or horrifying? UPDATE: Nebraska Furniture Mart now has these online from original designer Aviva Stanoff Design as shown in the video. Those asking about $99 version from Bling Is The New Black http://www.blingisthenewblack.com/#!online-store/c9vn/!/OUR-BLING-MERMAID-STYLE-REVERSIBLE-SEQUIN-PILLOW-17X17-SALE/p/58973055/category=0

Posted by Steve Noviello on Sunday, January 10, 2016

Available online and on sale for $99 at the aptly named Bling Is the New Black site, the pillows come in many colors and allow one to write whatever they please on them.

Sources: Hello Giggles | Facebook: Steve Noviello