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One New York City pizzeria chain is getting a lot of heat after it served up a poorly-named deep dish pizza to its customers. On Saturday, The Gothamist reports that Bravo Pizza—located in the Flatiron district—named one of its pies “Ground Zero Deep Dish.”

Yup.
Yup.

It’s obvious as to why folks would be upset at the tactless name—labeling a piece of cheesy, thick-crusted goodness after a terrorist attack that killed thousands of people is kind of a no-no.