One New York City pizzeria chain is getting a lot of heat after it served up a poorly-named deep dish pizza to its customers. On Saturday, The Gothamist reports that Bravo Pizza—located in the Flatiron district—named one of its pies “Ground Zero Deep Dish.”
According to UPROXX, Bravo is undergoing a rebranding phase, and it will soon be called Big Slice New York. Thus, the pizzeria has been renaming various pies after prominent New York City landmarks and regions like “Empire State Buffalo Chicken” and “SoHo BBQ Chicken.” That's a fun idea, sure, but it probably doesn't mean there should be a Ground Zero pizza.
Following circulation of The Gothamist's photo of the pizza, Big Slice received some online backlash for their Ground Zero deep dish:
Other folks don't see anything wrong with it:
One very proud New York City lady even offered a pretty ingenious proposal:
Mike Steinberg, the owner of the shop on Fifth Ave, told ABC 7 that he took down the controversial name from the menu.
I was thinking about taking that off, because I don’t know if we should put that on. Those aren’t the names exactly, it’s trial and error. I don’t want anybody to take it the wrong way, so that’s why I’m probably going to change it.
What do you think? Offensive or just pizza?