You step through the mist — who's there? It's a 22-year-old bro breathing as deeply as he can, while his friends yell "Chug! Chug! Chug!"

Step into the gin and tonic cloud this autumn at #alcoholicarchitecture @boroughmarket #breatheresponsibly
A photo posted by Alcoholic Architecture (@alcoholicarchitecture) on

British duo Bompas & Parr describe themselves on Twitter as "Jellymongers and Architectural Foodsmiths;" I describe them as "Some guys whose website is broken." They're currently working on a pop-up bar in London called Alcoholic Architecture that features a "fully immersive alcohol environment," consisting of a "cloud... entirely composed of fine spirits and mixer at a ratio of 1:3 and made using powerful humidifiers to super-saturate the air — alcohol enters the bloodstream through primarily the lungs but also the eyeballs."

Sources: Mashable | Alcoholic Architecture