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Ice cream masters Ben & Jerry's have announced that their Australian stores will no longer allow customers to order a double scoop of the same flavor ice cream until Australia makes same-sex marriage legal. The reasoning seems to be, if two people of the same sex can't get married, then two scoops of the same flavor can't go together in one cone.

In a statement titled "Love comes in all flavours! It’s time for Australia to legalise marriage equality" on the Ben & Jerry's Australian website, the ice cream moguls wrote about why they've decided to change their scoop policy. It begins with a statistic:

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In Australia, 72% of the population supports Marriage Equality, so why haven’t our leaders acted? Before the next parliamentary sitting on June 13th, it is time to stand up for fair and equal rights for all by letting our leaders know that we demand Marriage Equality!

The post continues, asking customers to imagine going to their local Ben & Jerry's shop and trying to order two scoops of their favorite ice cream flavor, only to be told it wasn't allowed. "You'd be furious," they predict. "But this doesn't even begin to compare to how furious you would be if you were told you were not allowed to marry the person you love."

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It's an interesting move, and one that has been met with mixed reactions on social media. Some people love the new ban on same sex flavor scoops, while others don't think it'll make a difference. And some people are pissed off that their rights are being "trivialized," as they see it, by an ice cream company.

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